Tuesday, March 6, 2012
Leadville Race Series Survey
Lifetime has already ensured that corporate executives of companies with > $1 million in revenue can buy their way in, had a controversial (well, among maybe a few dozen people in the world) incident last year in which certain people received special treatment in allowing for outside aid and cutoff times, and briefly offered pre-paid post-race IV bags (before pulling due to criticism).
So I really enjoyed the Leadville marketing survey, which was all demographics (income, etc.), spending (races) and nothing about training, performance, etc. The best part, though, is the jobs: 5 out of 7 listed being management (and the other two being important but additional peripheral meta-jobs)...with distinctions between President and just Vice President, dontcha know.
Medical researcher? Doctor? Lawyer? Teacher? Engineer, IT? Fireman, paramedic, police? Artist of any kind? We're all lumped together under "Other." I can't recall a survey that didn't at least have "Education" or "Civil Service" or "Military" or other large swaths of the population. But, it's their survey, and I do get whom they're targeting -- just not what I look for in a race.